Velocity Solutions

My Role
  • Strategy
  • UX Design
  • UI Design
  • Art Direction


Project Background

Velocity Technology Solutions, Inc. is a leader in enterprise and business application cloud services. Velocity's goal is to reinvent the way enterprise software is acquired, hosted, and managed to give CIOs more control over the use of technology to produce business results.

The challenge with the relaunch of Velocity's website was to organize multiple layers of information in a way that it was easy to navigate and interpret, all while maintaining keywords and content for search engine optimization.

A Large Scale Strategy

Evaluating Velocity's current site was a large task. Reviewing their site architecture meant creating a strategy for the implementation of hundreds of pages of content explaining all the various services, software, and solutions that they offer for each product. The creation of wireframes as the base layer for design was crucial to this project to act as a template for all of the various levels of subpages.

Information Centered Approach

Working within their current brand standards, we created a style guide that could be applied to all pages of the site for uniformity. We also created several infographic widgets that could be applied to pages to give unique aspects of each service and software solution, which helps to give each page a custom feel. We created an icon set that worked across all software solutions, allowing for quick association with subsections.

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