My Role
  • Strategy
  • UX Design
  • UI Design
  • Art Direction


Project Background

TYKES specializes in the creation of custom illustrated characters representing sports figures, entertainers, public figures, and more. TYKES approached us for a relaunch of their website that gave its fans exclusive content as well as the ability to search a database of all of the character designs.

A Magazine Homepage Spread

A magazine styled homepage spread allowing a celebration of the character in a themed environment was a unique way to create interest in TYKES that wasn't offered anywhere else. In place of article headlines we added a description of the cover, links to recent press releases, as well as the most recent TYKES from their Instagram feed. Within the menu, we showcase the past four homepage spreads allowing the user to revisit an archive.

A Different Way to Explore

The search capability strategy to find unique TYKES in the database was to create filters allowing users to drill down through levels of tag categories to explore TYKES that they might not have known existed. In addition if a user was looking for a specific character or a specific keyword, an open search scanning all tags and text would return the desired results. Creating a database of keywords and categories was something that needed the ability to grow as hundreds of new TYKES were added each year.

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