La Storia Productions

My Role
  • Strategy
  • Logo Design
  • Art Direction
  • UI Design
  • UX Design


Project Background

La Storia Productions offers turnkey production video services from beginning to end. The company was founded by two brothers passionate about film production with their roots in filming action sports.

After a few years in production, La Storia hired us to create a new brand and marketing website that would help tell the story of their journey, from where they came from and where they are going.

An Adventure Brand

Our creative brief helped us determine that La Storia's new mark should represent an actions sports brand, but also contain elements of storytelling. La Storia literally translates to 'History', and our moodboards explored this with the idea of time trapped in fossils, great journeys by boat and over mountain tops, and ancient migrations that were navigated by the stars. The final logo features a Mastodon, dubbed 'Harry', trekking through time, eluding to a story from the past.

Telling a Story

The task set for the website was to create a simple interactive story that showed off La Storia's video production portfolio without being overwhelming or distracting. We achieved this with quick interactive video overviews for each project that gave a taste for each story before the final piece is revealed.

Selected Projects

Boston Garden Society

TD Garden Premium Club, reinvented.

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St. Paul Collection

A new brand & marketing suite for a mixed use development in Cherry Creek Denver, CO.

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Giordana Cycling

A responsive website design for a cycling apparel company.

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Serta Mattresses

A new way to shop for comfort. Lead Agency: MODE.

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Strategy, branding, collateral, and signage for a revolutionized hotel in downtown Boston.

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Velocity Solutions

A large scale strategy and responsive website design for a cloud technology solutions provider.

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Cam Newton

A website to show the multi-faceted personality of Cam Newton and his Foundation.

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Freightliner Trucks

A global template, platform, and style guide for Freightliner Truck Dealerships.

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LaStoria Productions

New branding, collateral, and website design for a video production company.

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