Client

Giordana Cycling

My Role
  • Strategy
  • UX Design
  • UI Design
  • Art Direction
Launch

2014

Project Background

Since 1979, Giordana Cycling has been known for producing the highest quality Italian made bicycling apparel for everyone, from the competitive racers to the everyday athlete.

Giordana's marketing goals were twofold: First, create a new visual style that spoke to a modern bicycling generation but still reflected their 35+ years of expertise in the industry; and second, integrate this into a new brochure style site that allowed cyclists to view current apparel lines and their technical specifications.

Our Strategic Process

Our process for Giordana Cycling began with evaluating their current marketing directive and building a creative brief. We learned that they wanted to update their brand in a way that still was relatable to modern generations of bicyclists, but also speaks to their 35 years of history in the cycling apparel industry. We created a set of moodboards to outline visual styles that would represent the new branding direction. The process also included a site evaluation, competitor analysis, and creation of a site architecture. The last step before interface design was to outline wireframes for the homepage in a browser and mobile devices.

A Responsive Solution

Our analytics evaluation in the strategy process determined that a large percentage of users were visiting the site on their mobile and tablet devices. We wanted to make sure that the site was usable from these various platforms as well as from desktop browsers. We created a seamless responsive design that was product focused, allowed users to easily sort and find products, and allowed for variable technical content.

Selected Projects

Serta Mattresses

A new way to shop for comfort. Lead Agency: MODE.

View Project

Giordana Cycling

A responsive website design for a cycling apparel company.

View Project

LaStoria Productions

New branding, collateral, and website design for a video production company.

View Project

Velocity Solutions

A large scale strategy and responsive website design for a cloud technology solutions provider.

View Project

MADabolic

A video based, brochure style website for a new type of workout program. #MADlifestyle

View Project

Cam Newton

A website to show the multi-faceted personality of Cam Newton and his Foundation.

View Project

Cooke & Helms

Branding, packaging, collateral, and website design for a new monthly seafood subscription service.

View Project

Freightliner Trucks

A global template, platform, and style guide for Freightliner Truck Dealerships.

View Project

TYKES

View Project