Cam Newton Foundation

My Role
  • Strategy
  • UX Design
  • UI Design
  • Art Direction


Project Background

The Cam Newton Foundation is committed to enhancing the lives of young people by addressing their socioeconomic, educational, physical and emotional needs. The overarching CNF theme is "Every 1 Matters."

We were approached by the Foundation to relaunch their website, which is not only a showcase of the Foundations's impact through events and youth programs, but also explores Cam Newton's life and family off the field.

The Cam Newton Foundation

The goal for the Foundation side of the site was to showcase all of the Cam Newton Foundation fundraising events in the communities of Charlotte, NC and Atlanta, GA. The Foundation wanted a simple visual way to show photography, video, and press releases in each event summary.

Inside Cam Newton

The goal for the Inside Cam section was to give users access to a different side of Cam Newton than they would normally not get to see in a football setting. We saw an opportunity to allow Cam's fans to interact with and see the many facets of Cam Newton: The Person, The Athlete, Family Man, Man of Style, and Community Advocate. We showcased this with a scrolling content containing video, photography, quotes, music recommendations, family recipes, and social media posts that could all be filtered by the above mentioned facets.

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