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Nine Zero Hotel

Brand Strategy, Branding, Environmental Graphic Design, Marketing Materials, Signage

A Hotel in Step with the (R)evolution

Korn laid a strategic foundation for NINE ZERO to arrive as a magnificent mirror of an emerging Boston – a sophisticated and stylish metropolitan hotel that strikes to the city’s essential core of independence and celebrates its ascent on the world stage. Eschewing the playbook, Korn helped NINE ZERO write its own script — a fresh, modern score that weaves Boston’s eclectic and irresistible history together with its colorful, innovative point-of-view.

Sensory NOT Censored

With language that is spirited – enticing, knowing, revolutionary – the NINE ZERO brand speaks as a hotel that charts new territory – announcing its role with words that strike to the essential core of independence from the first “Resist Much. Obey Little.” message, to the confident contrasts of phrases like “Live NOT Exist” or “Sensory NOT Censored.”

2018 Best Boutique Hotel, Best of of Boston

– Boston Magazine

Made With Korn Design
Creative Direction Denise Korn
Strategy Direction Monique Gramas
Interior Design Hirsch Bedner Associates
Photography Will Pryce Photography